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What is a data broker and why should you care?

What is a data broker and why should you care? image
Updated: July 27th, 2022

Data broker is a term for all of the middlemen trafficking our personal data that operate behind the scenes. You’ve never heard of any of them. But they make billions of dollars as brokers between companies with data on their users and marketers and spammers who want to buy that data. They are like fire hoses spraying our personal data around the internet to anyone who wants to buy it. They rarely ask any questions about what the buyers will do with the data. 

If you haven’t already, upgrade today to remove all the privacy risks found from your free scan within the app. 

People Search Sites Expose Your Private Info Publicly!

There are a subset of data brokers we call People Search sites. These are websites that anyone can go to and buy a profile or do a background check on anyone else. For almost everyone in the US they sell your name, address, residence history, phone number, email, date of birth, family members, spouses, income, profession, where you work, all your social media profiles, criminal records, marriage licenses, bankruptcies, public records, marriage history, judgments and liens.

Below is a sample report that anyone can buy about you with all your private information:

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The big risk here is that the data ends up in spam, scammer, or hacker databases. And the more of those you’re in, the more likely the data gets into the wrong hands. 

To protect yourself, we recommend removing yourself from as many data brokers as possible. 

PrivacyHawk automates this process for you so you don’t have to spend weeks trying to do it yourself. And it continually monitors for new risks and automatically squashes them as soon as they are found. 

If you haven’t already, upgrade today to remove all the privacy risks found from your free scan within the app. 

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