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How to Opt-Out, Delete, Or Make Privacy Requests From Whitepages?

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Updated: September 19th, 2022

Company Overview

Whitepages has a long history of innovation and meeting the needs of its customers. It provides information designed to help people stay connected, protected, and make informed decisions. Its core values include serving others, owning them, leading, and inventing. The company is known for its doers, not observers or managers. It is always looking for the next thing to solve or make better.
In 1997, Whitepages was founded. Since then, Whitepages has continued to innovate to meet the needs of its more than 30 million monthly customers. Some ways Whitepages has innovated include developing tools committed to authenticity, transparency, and personal control of information. Whitepages believes that data can be used for good, and this belief is reflected in its core values.
The company started as a way to help people find contact information for businesses and individuals. Whitepages have since grown to include many other features designed to help people stay connected and informed. These include reverse phone lookups, background checks, public records, and more. 
Whitepages is a trusted source of information for millions of people. It is one of the largest online directories in the world. The company has a solid commitment to customer privacy and security. It does not sell or share personal information with third parties without permission. Whitepages is headquartered in Seattle, WA.

Type Of Consumer Data Collected

 Whitepages collect the following categories of personal information:
  • Identity Data:

    First name, last name, date of birth, government-issued identification number (e.g., Social Security number), age, gender.
  • Contact Data:

    Mailing and residential address, email address, telephone numbers.
  • Financial Data:

    Bank account number or other financial information when you make purchases or set up recurring payments through their products.
  • Usage Data:

    Data about your interactions with their products, such as the features you use, the searches you make, and the pages you view.
  • Device Data:

    Information about the devices on which you access their products, including IP address, operating system type and version, browser type and version, and unique device identifiers (e.g., IDFA on iOS devices). 
  • Location Data:

    Precise geolocation data, including GPS coordinates and WiFi connection information (but only if you’ve enabled location-based features on your mobile device).

How Is Consumer Data Collected?

Whitepages collects personal information from the following sources:
  • Publicly Available Sources:

    They may also collect personal information from public sources, such as property records, court records, and directories.
  • Third-party Sources:

    They may receive personal information about you from third-party sources, such as data brokers or advertisers.
  • Directly From You:

    They collect personal information when you provide it, such as when you create an account, sign up for newsletters or alerts, make a purchase, use their products, or contact them with feedback or questions.

How Is Consumer Data Used?

Whitepages uses personal information for the following purposes:
  • To provide, operate, and improve their products and services:

    Whitepages may use your personal information to help you connect with the people you’re looking for, deliver the products and features you request, process your transactions, customize your experience, etc.
  • To communicate with you:

    They may use your personal information to send you transactional or relationship messages, such as confirming a purchase or notifying you of changes to their terms or privacy policy.
  • For marketing purposes:

    They also may use your personal information to send you marketing messages, such as special offers or recommendations.

The Rights Given Under CCPA, FCRA, GDPR, And DPA

The rights given under the California Consumer Privacy Act (CCPA), Fair Credit Reporting Act (FCRA), General Data Protection Regulation (GDPR), and Data Protection Act (DPA) are as follows:
  • The right to know what personal information is being collected about you.
  • The right to know how your personal information is being used.
  • The right to know who your personal information is being shared with.
  • The right to opt out of the sale of your personal information.
  • The right to have your data deleted.
  • The right to receive equal treatment, regardless of whether you exercise your privacy rights.

How To Request Deletion Of Your Data?

To request the deletion of your personal information, contact Whitepages customer support. You may email support@whitepages.com. You will need to provide your full name, email address, and the reason for requesting deletion. After submitting the form, Whitepages will process your request and delete your data within 30 days.
If you want to stop the collection and use of your information by third parties, click here. To exercise your CCPA rights, click here.
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