Company Overview

Traackr is a company that provides intelligence and tools for data-driven influencer marketing. Their platform helps deliver exceptional results through campaign management, influencer collaboration, and reporting. They also have the most extensive global data set and market benchmarking to help their customers make more innovative investments.

Traackr is constantly innovating and expanding its offerings to stay ahead of the curve and provide its customers with the best possible experience. Their platform is used by some of the world's leading brands, including Coca-Cola, Nike, Samsung, and Microsoft. 

Traackr strongly focuses on data and analytics, allowing them to understand its customers' needs and deliver the best results. Traackr is successful because it is software. The team of experts is there every step to help measure results and understand what's working.

Traackr's ability to track data and analyze it to help you make better decisions for your influencer marketing campaigns. With Traackr, you'll know exactly what's working and what isn't so that you can adjust your strategies accordingly. This level of insight is essential for any successful influencer marketing program.

Their sizeable global data set gives customers insight into trends and benchmarks. Traackr's commitment to customer success has resulted in long-term relationships and repeat business. As the influencer marketing landscape continues to evolve, Traackr will be there to help customers navigate the changes and ensure they are getting the most out of their investment.

Services Provided

Organic Campaigns:

Traackr can help identify and track influencers most relevant to your brand.

Paid Campaigns:

Traackr also provides tools to manage and measure paid campaigns.

Affiliate Programs & Social Commerce:

Traackr's affiliate program allows brands to tap into influencer networks to drive sales and social commerce.

Social Listening:

The platform provides social listening capabilities to help brands understand what people are saying about them online.

Coordination & Visibility:

Traackr's platform helps brands coordinate and track their influencer marketing efforts.

Integrated Dashboard:

Traackr's integrated dashboard gives customers a complete view of their influencer marketing programs.

Type Of Consumer Data Collected

The type of consumer data collected by Traackr includes:

• Demographic information:

  Traackr collects demographic information, such as age, gender, location, and interests.

• Engagement data:

  The platform tracks engagement data, such as likes, comments, and shares.

• Influencer data:

  Traackr also collects data on influencers, such as their reach, influence, and engagement.

• Platform usage data:

  Traackr tracks how customers use the platform to understand their needs better.

How Is The Data Collected?

The data collected by Traackr is managed through a variety of methods, including:

1. Social media:

   Traackr collects data from social media platforms, such as Facebook, Twitter, and Instagram.

2. Website tracking:

   The platform uses cookies and web beacons to track website visitors.

3. API:

   Traackr's API allows customers to collect data from the platform and integrate it with other systems.

How is Consumer Data Used?

The data collected by Traackr is used to:

1. Improve the platform:

   The data is used to improve the features and functionality of the platform.

2. Understand customer needs:

   The data helps Traackr understand the needs of its customers and develop new features to meet those needs.

3. Measure campaign efficacy:

   The data is used to measure the efficacy of influencer marketing campaigns and make optimizations accordingly.

4. Make recommendations:

   The data is used to make recommendations on who brands should work with, what content to create, and how to amplify it.

The Rights Given Under CCPA, FCRA, GDPR, And DPA

Under the CCPA, FCRA, GDPR, and DPA, you have the right to:

• Access your data:

  You have the right to access the data that Traackr has collected about you.

• Correct your data:

  You have the right to correct any inaccuracies in your data.

• Delete your data:

  You have the right to request that Traackr delete your data.

• Opt out of data collection:

  You have the right to opt-out of having your data collected by Traackr.

• Request a copy of your data:

  You have the right to request a copy of the data that Traackr has collected about you.

• The right to complain:

  You have the right to complain with the supervisory authority if you believe Traackr has violated your rights.

How To Request Deletion Of Your Data?

If you would like to request the deletion of your data, you can contact Traackr customer support.

If you delete your data, Traackr will no longer have access to it. This means that you will no longer be able to use the platform. To contact them, email them at datarequest@traackr.com. To contact them via web form, click here.