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How to Opt-Out, Delete, Or Make Privacy Requests From Melissa?

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Updated: August 14th, 2022

Company Overview

Melissa is a data solutions company that helps businesses clean, enhance and enrich their customer data. Mellisa data solutions have over 20 years of experience in the industry and provide a suite of services to help businesses get the most out of their data.

Melissa is a trusted partner of Choicely, and people recommend their services. It has been found that Melissa's data solutions are reliable and accurate, and their customer service is responsive and helpful. Companies believe they are a valuable resource for businesses wanting to get the most out of their customer data.

Melissa is a data quality company that helps businesses harness accurate data for a more compelling customer view. Their industry-leading solutions have processed over 1 trillion address, email, name, and phone records. Melissa has been recognized as a Data Quality and Address Verification leader in the 2021 Gartner Magic Quadrant and the 2022 G2 Grid Report.

Their commitment to providing the best data quality software is reflected in their high G2 2022 Grid Report scores. Melissa is committed to helping businesses achieve their goals through accurate data. Their products and services are designed to simplify working with data, so businesses can focus on what they do best.

Services Provided

Mellisa provides data hygiene services that help businesses keep their mailing lists up-to-date, qualify for postal discounts, and reduce UAA mail. Their services include address verification, email verification, deduplication, SIC/NAICS coding, and geocoding.

Type Of Consumer Data Collected

Mellisa collects the following information:

  • Demographic information: This can include age, gender, income, education level, and more.

  • Contact information: This includes name, address, phone number, email address, and sometimes even social media profiles.

  • Location data: This allows the company to track where its consumers are located.

  • Transaction information: It includes what products or services were purchased, how much they cost, and when the transaction took place.

  • Product usage data: This helps businesses understand how their products are being used and can be used to improve future product designs.

  • Survey responses: Consumers may be asked to participate in surveys to provide feedback on their experiences or share their opinions on certain topics.

How Is Consumer Data Collected?

There are a few different ways that Mellisa collects consumer data:

  • Directly from consumers: This can be done through surveys, sign-ups, and other forms of customer interaction.

  • From third-party sources: The company may also purchase data from other businesses or organizations.

  • Through public records: Some information, such as property ownership records, may be collected from public databases.

How Is Data Used?

Mellisa uses consumer data to better understand their target market, make more informed marketing decisions, and improve the overall customer experience. By understanding how consumers behave, the company can tailor its marketing efforts to be more effective and efficient. 

Additionally, they can use consumer data to create targeted marketing campaigns that are more likely to result in a sale.

When used correctly, consumer data can be invaluable for businesses of all sizes. Consumers should always be aware of how their data is being used and should be able to opt-out if they're not comfortable with it.

The Rights Given Under CCPA, FCRA, GDPR, and DPA

Mellisa's customers have the following rights under data protection laws and Mellisa's privacy policy

  • The right to know what personal data is being collected about them.

  • The right to have that data erased.

  • The right to refuse or withdraw consent for their data to be collected.

  • The right to access their data.

  • The right to receive information in a format that they can understand.

  • The right to complain to the relevant authority if they feel their rights have been violated.

How To Request Deletion Of Your Data?

Visit the newsletter subscription page here to update or cancel your subscriptions. You must send an email from the email address you used to subscribe to unsubscribe@melissa.com to opt out of any email marketing messages from Melissa. Please make it explicit in your email that you want to be removed from all Melissa email marketing. By doing this alone, you can guarantee that Melissa will no longer send you email advertisements.

Additionally, to exercise your rights under the law, you can get in touch with Melissa by phoning them at 1 800 635 4772, sending your full name, including any variations, mailing address, full phone number, and email address to optout@melissa.com, or mailing them to the address listed below.

Melissa Corporation

Attn: Opt-out Services

22382 Avenida Empresa

Rancho Santa Margarita, CA 92688-2112

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