GumGum is an advertising company with its headquarters located within the city of Santa Monica in California (there’s also a branch office situated in London, United Kingdom). The company implements advertising campaigns for their clients with the goal of increasing the attention capture of prospective and current customers. In addition, they also provide the opportunity for businesses to monetize with them through the promotion of advertisements. On its website, GumGum claims to have partnerships with some of the top global corporations including American Express, Canon, Coca-Cola, Microsoft and Samsung. View the rest of their Partners when you click on the links below.
Whether or not GumGum does not collect Personal Information, data on individuals’ online activities are still being collected, stored and processed as the company uses consumer data for the benefit of providing advertising services to their clients. As you are fully aware, companies are becoming increasingly involved in the sale of consumer data, known as Data Brokerage. Nevertheless, you have the right to stop the sale of your Personal Information and even request the deletion of that Information from a company's databases. Let us help you to make that decision when you continue reading.
GumGum only allows Californian residents to request the deletion of their Personal Information under the California Consumer Privacy Act (“CCPA”); there is no provision for residents of the other States. Nevertheless, the company facilitates requests to opt out of the company’s databases by any consumer. Please note that you may be asked to proceed through an identity verification process before your request can be fulfilled.
Fill out and submit an Online Form as shown in the image below as of August 2022.
Click on the “Exercise your rights” link found on the website’s Footer (the bottom section of the webpage) as shown in the image below.
Fill out and submit an Online Form similar to the one above for Opting Out.
Click on the “Do not sell” link found on the website’s Footer (the bottom section of the webpage) as shown in the image below.
Make a phone call to GumGum requesting to opt out of their databases or to delete your Personal Information. The contact number is 866-467-8688. Enter 319 as the service code when prompted.
Reducing your digital footprint protects your online Privacy while decreasing the risk of your Personal Information being leaked during cyber-attacks. Therefore, exercise your Data Privacy Rights and request the deletion of your Information from the databases of companies.