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How to Opt-Out, Delete, Or Make Privacy Requests From Epsilon?

How to Opt-Out, Delete, Or Make Privacy Requests From Epsilon? image
Updated: August 2nd, 2022

Company Overview 

Epsilon is the industry leader in outcome-based marketing, with over 50 years of experience helping marketers anticipate, activate, and measure business outcomes. Their data-driven, enriched customer experiences are focused on real people, and their identity-based solutions provide a comprehensive view of customers that helps brands deliver 1:1 personalization at scale.
Epsilon is constantly innovating and expanding its marketing capabilities to help brands stay ahead of the curve. Their solutions are powered by some of the industry's most advanced data and technology, including their proprietary ID platform, which provides a 360-degree view of customers. This allows brands to create personalized messages tailored to customers' needs and preferences.
Epsilon's solutions have helped brands succeed in various industries, including retail, travel, financial services, healthcare, and more. In addition to its industry-leading marketing solutions, Epsilon offers a wide range of professional services to help brands maximize their marketing ROI. These services include strategy and planning, creative services, media buying and planning, analytics, and more.
Epsilon is the perfect partner for brands looking to take their marketing to the next level. Their data-driven approach and focus on customer experience are unmatched in the industry, and their wide range of solutions and services can help brands succeed in various industries.
Epsilon has the industry's most accurate, stable, and scalable identity solution, anchored in first-party data. This allows for more reliable marketing than third-party cookies or device IDs, which break down over time. With Epsilon's solutions, brands can deliver personalized messages at a scale that grows genuine customer relationships.

Type Of Consumer Data Collected

Epsilon collects a variety of data types from consumers, including:
  • Contact information (e.g, name, email address, physical address)
  • Demographic information (e.g, age, gender, income level)
  • Behavioral information (e.g, purchase history, web browsing behavior)
  • Psychographic information (e.g, interests, values, lifestyles)

How Epsilon Uses Consumer Data?

Epsilon uses consumer data to give brands a comprehensive view of their customers, which helps them deliver personalized messages at scale. This data is also used to help brands understand which messages resonate with their customers and drive results. Epsilon's professional services team can also use this data to help brands maximize their marketing ROI through strategic planning.

How Consumer Data Is Collected?

Epsilon collects consumer data through a variety of methods, including:
  • Direct interaction with consumers (e.g, surveys, interviews, focus groups)
  • Observation of consumer behavior (e.g, web analytics, social media listening)
  • Third-party data providers (e.g, marketing research firms, data brokers)
Epsilon is committed to collecting data ethically and responsibly. They have strict policies and procedures to ensure that all data is gathered legally and fairly.

How Consumer Data Is Used?

Consumer data is used to help brands better understand their customers and create more personalized and targeted marketing messages. This data can also segment consumers into groups for more targeted marketing efforts. This data can be used to understand consumer behavior and trends better. Additionally,
  • Create a personalized advertising profile
  • Select personalized ads
  • Measure advertising performance¬†
  • Apply market research to generate audience insights
  • Ensure security, prevent fraud, and debug
  • Technically deliver ads or content

The Rights Given Under CCPA

The CCPA grants customers the opportunity to understand what personal information data is being collected about them, the right to know how that data is being used, the right to delete their data, and the right to opt-out of the sale of their data.

Epsilon's Commitment to Consumer Privacy

Epsilon is committed to protecting consumer privacy and giving consumers control over their data. They have implemented various measures to ensure that all data is collected legally and fairly. They allow consumers to access, correct, or delete their data at any time.

How To Request Deletion Of Your Data?

To avoid receiving interest-based advertising, you can click here. You will be redirected to an ad choices page where you can rightfully select relevant stuff. But keep in mind that doing so won't stop you from seeing advertisements. You will still see advertisements, but they won't be tailored to you.
However, if you want to exercise one of the following:
  • Do not sell your personal information
  • Opt-out of interest-based advertising
  • Delete your personal information
  • Access your personal information
You can click here or write to them at privacy@epsilon.com. You can also contact them at:
PO Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
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