Introduction 

Disney's privacy policy is geared towards transparency and the respectful handling of personal information. They collect data through direct interactions, technical metrics, and various technologies to enhance user experiences, deliver personalized content, and conduct targeted advertising. 

Disney also has a distinct framework for child privacy, ensuring the protection of young users. Their policy outlines the roles of data controllers and processors within the Disney family of companies, ensuring adherence to legal norms while providing entertainment and connectivity across their platforms. 

Disney’s privacy practices

Disney's privacy practices encompass a range of measures and activities across its diversified entertainment operations. Here's a detailed analysis of the aspects covered:

Personal Information Collection and Usage:

• Disney collects both personal and anonymous information, creating aggregate information from these datasets​. 

• They collect information through registration, transactions, public forums, customer service interactions, and various technologies like cookies, pixels, tags, and beacons​. 

• The information collected is used to improve user experience, deliver relevant content, monitor and evaluate their sites' use, and analyze traffic​. 

Online Tracking Technologies and Advertising:

• Disney uses various online tracking technologies, including cookies, web beacons, and marketing pixels to collect data about user activity on their sites and third-party sites​. 

• This data is used to provide useful features, deliver relevant advertising, and analyze traffic, among other purposes​. 

• Disney adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising​. 

Data Sharing:

• Disney shares data with service providers operating on their behalf, advertisers, and third parties who may collect information on Disney sites and third-party sites using tracking technologies​. 

Opt-Out Choices:

• Users have the right to opt-out of targeted advertising and the selling or sharing of personal information in some states​. 

Data Analysis and Big Data:

• Disney is known for utilizing advanced analytics and Big Data to enhance its operations, though it's less publicly recognized for this due to a focus on maintaining a certain brand image​. 

New Technologies and Privacy Concerns:

• Disney introduced a new service called "Hey Disney!" in its resort hotels, a custom voice assistant using Alexa technology. This raised concerns as Alexa devices are always technically listening, although they only record and store data upon hearing the wake word, "Hey Disney" in this case​. 

Disney's privacy practices are extensive, covering a wide spectrum of data handling activities across its vast array of services and products. These practices are intertwined with its business operations, technological advancements, and legal frameworks within which it operates.

How to contact Disney's privacy department? 

To contact Disney regarding privacy concerns or queries, you can reach out to Disney Interactive at:

• Address: 500 South Buena Vista Street, Mail Code 7667, Burbank, CA 91521-7667, United States of America

• Phone: (877) 466-6669

• Email: privacycontact@twdc.com​.

These contacts cater to general privacy inquiries as well as questions related to children’s privacy.

How to delete your data from Disney?

According to their privacy policy, you can email Disney at privacycontact@twdc.com​ to make delete requests. PrivacyHawk can also help identify companies that have your personal data and makes it easy to mass delete yourself to reduce your digital footprint and reduce your risk of being targeted by scams, fraud, and identity theft. You can try it for free on the App Store today.