Company Overview

Sirdata is a French company that provides its clients with the guarantee of reaching captive or purchase intent audiences through targeting that is respectful of users' choices. The company's technologies have been analyzing, structuring, processing, and making activatable audiences and signals useful to the advertising and content industry for nearly a decade.

The founders of Sirdata - Benoit Oberle, Julien Trani, and Remy Demol - are all passionate Adtech and Web marketing experts with years of experience in the digital industry. They founded Sirdata in 2012 after recognizing the importance of data collection and processing facilitated by advanced algorithms in the foundation of the digital economy.

Sirdata offers multi-lever data solutions combining operational, technological, and consulting expertise. The company's intelligence solutions are the core of its offerings, providing insights into audiences that help publishers understand their readers better than ever and target them more effectively. In addition, Sirdata also offers privacy solutions that make it easy for publishers to manage consent and compliance.

Sirdata has a team of more than 60 people, including 30 data scientists and engineers, who constantly innovate to provide its clients with the best products and services. The company is headquartered in Paris with offices in London and New York.

Sirdata is dedicated to helping publishers grow their businesses by providing them with the tools. If you're a publisher looking to understand your audience better and target them more effectively, you may contact them.

Type Of Consumer Data Collected

The types of consumer data that Sirdata typically collects include:

• Contact information, such as name, email address, mailing address, and phone number

• Demographic information, such as age, education, gender, religion, income level, and zip code

• Behavioral data include purchasing history, interests, and web browsing behavior.

How Is Consumer Data Collected?

Consumer data is typically collected through a variety of methods, including:

Online forms and surveys: Consumers may be asked to provide their contact information and answer questions about their demographics, interests, and behaviors when they fill out online forms or participate in surveys.

Website cookies: Information about a consumer's web browsing behavior can be collected through cookies.

Purchases and other transactions: Consumer data can be collected when consumers make purchases or other transactions. This may include credit card numbers, billing addresses, and shipping information.

How Is Consumer Data Used?

Consumer data is typically used for the following purposes:

Targeted advertising: Advertisers may use consumer data to target ads more effectively. For example, they may use data about a consumer's location, age, and gender to show ads for products or services that are likely to interest them.

Market research: Consumer data can be used to understand trends and preferences. This information can improve products and services or develop new ones.

Does Sirdata Sell Consumer Information?

No, Sirdata does not sell consumer information. Sirdata is committed to protecting the privacy of its users and ensuring that their data is used ethically and transparently. Sirdata has several safeguards in place to protect consumer data, including:

• Data security: Sirdata uses industry-standard security measures to protect the confidentiality and integrity of data.

• Data quality: Sirdata ensures that its data is accurate and up-to-date.

• Data governance: Sirdata has implemented policies and procedures to ensure data is used ethically and transparently.

The Rights Given Under CCPA, FCRA, and GDPR

The California Consumer Privacy Act (CCPA), the Fair Credit Reporting Act (FCRA), and the General Data Protection Regulation (GDPR) all give consumers certain rights concerning their data. These rights include the right to know what personal data is being collected about them, the right to have that data deleted, and the right to opt-out of its sale.

How To Request Deletion Of Your Data?

If you would like to request the deletion of your data, you may contact Sirdata at dpo@sirdata.com. You may also submit a request through their online form. Please note that we may need to verify your identity before processing your request.

You can also call them at +33 (0) 185 085 085 in Paris or +44 (0) 203 445 0585 in Uk.

You may write to them at

20 rue Saint Fiacre 75002 Paris, France or

563 Chiswick High Road London W4 3AY, UK