Company Overview

Optimus Analytics is a data science and technology company that helps clients transform data-driven insight into predictive models and people-based audiences for activation at scale. Optimus Analytics has been at the forefront of innovation since its founding in 2013, developing connected data approaches to leveraging market research and insight, data science, predictive analytics, and proprietary software platform solutions.

This has enabled them to identify the right people and messages to drive brand growth for their clients. Optimus Analytics is a valuable resource for companies who wish to create demand, drive conversion, and improve results. Their proprietary software platform enables them to identify the right people and messages to drive brand growth for your company. 

Optimus works with clients from a range of companies, markets, and sectors, bringing our specific knowledge to each client's particular needs in market research, data science, predictive analytics, and marketing activation, such as:

• CPG & Retail

• Energy

• Market Research Agencies

• Technology

• Communication & PR Agencies

• Political, Public Policy & Non-Profit

What separates Optimus Analytics from others in the data-driven marketing industry is its team's deep understanding of how to apply data and technology to real-world marketing challenges. They have a proven track record of successfully helping companies transform data into predictive models and people-based audiences for activation at scale.

Type Of Consumer Data Collected

Optimus Analytics collects data about:

• Consumers' media consumption habits: TV, streaming, social, print, and radio.

• Demographic information: Age, income, gender, ethnicity.

• Psychographic information: Interests, values, lifestyles.

• Behavioral data: Purchase behaviors, web browsing history, clickstream data.

What Does Optimus Analytics Do With Consumer Data?

Optimus Analytics uses consumer data to help clients understand their customers better and identify the right people and messages to drive brand growth. This includes developing predictive models and people-based audiences for activation at scale.

How Does Optimus Analytics Collect Consumer Data?

Optimus Analytics collects consumer data through a variety of methods, including

1 - Surveys: They administer surveys to collect data on consumers' media consumption habits, demographic information, psychographic information, and behavioral data.

2 - TV monitoring: They use TV monitoring to track what consumers watch.

3 - Web tracking: They use web tracking to collect data on consumers' web browsing history.

4 - Purchasing behavior data: They collect data on consumers' purchasing behaviors.

5 - Secondary data sources: They also collect data from secondary sources, such as Nielsen and ComScore, to supplement their primary data collection methods. This helps them get a complete picture of the target consumers.

6 - Newsletter and website signups: Optimus Analytics also collects data from people who sign up for their newsletter or website. This allows them to understand what topics these individuals are interested in and tailor their content accordingly.

7 - Third-party data providers: Optimus Analytics also partners with third-party data providers to collect consumer data. This partnering allows them to get a complete picture of their target consumers.

Does Optimus Share Consumer Data?

Optimus Analytics does not sell or rent consumer data. However, they may share consumer data with their clients and service providers to provide their services. This includes sharing data with companies who wish to create demand, drive conversion, and improve results.

The Rights Given Under CCPA, FCRA, GDPR, and DPA

The California Consumer Privacy Act (CCPA), the Fair Credit Reporting Act (FCRA), the General Data Protection Regulation (GDPR), and the Data Protection Act (DPA) all give consumers certain rights concerning their data. These include the right to know what personal data is being collected about them, the right to have their data erased, the right to object to using their data for marketing purposes, and the right to opt out of the sale of their data.

Optimus Analytics respects these rights and will work with companies to ensure they comply with all applicable laws.

How To Request Deletion Of Your Data?

If you wish to exercise any of these rights, don't hesitate to get in touch with Optimus analytics at privacy@0ptimus.com. Their representative will respond to your request consistent with applicable laws.

Additionally, if you are a California resident, you can exercise your CCPA rights by emailing them at privacy@0ptimus.com or filling out the form here. Always write your concern in the subject line and provide relevant information for verification.

You can also call them at https://0ptimus.com/contact-us/ and send in your query.