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How to Opt-Out, Delete, Or Make Privacy Requests From V12 Data?

How to Opt-Out, Delete, Or Make Privacy Requests From V12 Data? image
Updated: August 29th, 2022

Company Overview

V12 Data provides audience and marketing insights for businesses across multiple industries. The company has early access to 80% of US homebuyers, allowing it to deliver highly personalized, omnichannel marketing campaigns. Its leadership team is experienced and fully committed to providing the most innovative solutions in the market.

Additionally, V12 has a strong focus on data privacy and security, which is evident in its GDPR and CCPA compliance efforts. V12 is an excellent choice for businesses looking for comprehensive audience insights and innovative marketing solutions. Its team is experienced and passionate about helping businesses grow, making it a trusted partner for success.

In January 2021, V12 was acquired by Porch Group, a Seattle-based software platform for the home that provides software and services to home services companies. Through its relationships and multiple brands, Porch has a moving concierge service that helps homebuyers save time. This acquisition gives V12 more access to movers and allows it to deploy more targeted marketing campaigns.

With its strong focus on data privacy and security, V12 is well-positioned to help Porch Group grow its business while protecting its customers' data. For businesses looking for comprehensive audience insights and innovative marketing solutions, V12 is an excellent choice. The company is experienced and passionate about helping businesses grow, making it a trusted partner for success.

Type Of Consumer Data Collected

The type of consumer data that V12 collects include:

  • Contact information (e.g., name, address, phone number, email address)

  • Demographic information (e.g., age, gender, income, education level)

  • Psychographic information (e.g., interests, lifestyle preferences)

  • Online activity data (e.g., website visits, online search queries)

  • Offline activity data (e.g., purchasing history, credit scores)

How Is The Data Collected?

V12 collects data through a variety of methods, including:

  • Online surveys: V12 partners with companies to administer surveys on their behalf. Survey respondents are typically compensated for their time and participation.

  • Website tracking: V12 uses cookies and other tracking technologies to collect data about website visitors' online activity. This data is then used to target ads and content to individuals based on their interests.

  • Data aggregators: V12 partners with data aggregators to access extensive consumer data sets. This data is then cleansed, normalized, and organized into actionable insights.

  • Intercepting web traffic: V12 uses technology to block web traffic and collect data about the individuals who are visiting a website. This data is then used to target ads and content to those individuals.

  • Cooperative database marketing: V12 partners with other companies to share consumer data. This data is then used to create more targeted marketing campaigns.

What Is The Data Used For?

V12 uses consumer data for the following purposes:

  1. To deliver targeted advertising and content: V12 uses consumer data to deliver targeted ads and content to individuals based on their interests.

  2. To generate insights: V12 uses consumer data to create insights about trends, preferences, and behaviors.

  3. To improve products and services: V12 uses consumer data to identify opportunities for improving its products and services.

  4. To develop new products and services: V12 uses consumer data to create new products and services that meet the needs of its customers.

  5. To create custom audiences: V12 uses consumer data to create custom audiences for businesses that want to target specific groups of individuals.

  6. To comply with legal requirements: V12 may use consumer data to comply with legal requirements, such as the General Data Protection Regulation (GDPR).

The Rights Given Under CCPA, FCRA, GDPR, And DPA

Under the Under CCPA, FCRA, GDPR, And DPA, V12 must disclose the following information to consumers:

  • The categories of personal data that it has collected about them.

  • The sources from which the personal information was collected.

  • The purposes for collecting or selling personal information.

  • The categories of third parties with whom the personal information has been shared.

  • The specific pieces of personal data that have been collected about them.

Under the CCPA, FCRA, GDPR, And DPA, businesses must provide consumers with a way to exercise their rights. V12 provides consumers with the following methods to exercise their rights.

How To Request Deletion Of Your Data?

To request deletion of your data, please get in touch with V12 Data at the following:

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