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Amazon Prime’s Privacy Policies And How To Delete Your Data Or Opt Out

Amazon Prime’s Privacy Policies And How To Delete Your Data Or Opt Out image
Updated: June 17th, 2023
Amazon Prime's privacy policy outlines the ways in which the service collects, uses, and protects personal information provided by its users. Amazon Prime collects personal information such as name, address, email, and phone number for the purpose of providing its services and improving customer experience. 
The service may share personal information with its partners and service providers, but only to the extent necessary to provide its services. Amazon Prime takes reasonable measures to protect personal information from unauthorized access and does not sell personal information to third parties. Users have the right to access, update, and delete their personal information, and may opt-out of receiving promotional communications from Amazon Prime. 
The service may collect information about users' use of its website and services through cookies and other tracking technologies for the purpose of improving its services and delivering personalized content. The policy also provides information about Amazon Prime's compliance with applicable laws and regulations, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA).

Amazon Prime’s privacy practices

Amazon Prime's privacy policy provides a detailed explanation of the company's commitment to protecting the privacy and personal information of its users.
  • The policy states that Amazon Prime collects personal information from its users, such as name, address, email, and phone number, for the purpose of providing its services and improving the customer experience. 
  • The policy also notes that Amazon Prime collects other types of information, such as browsing history, search queries, and product purchases, in order to personalize content and recommendations, provide targeted advertising, and improve the overall user experience.
  • Amazon Prime takes measures to protect personal information from unauthorized access, including the use of encryption, firewalls, and secure servers. The policy explains that personal information is stored on servers located in the United States and other countries where Amazon operates, and that access to this information is limited to authorized personnel who require access to perform their job duties.
  • Amazon Prime may share personal information with its partners and service providers, but only to the extent necessary to provide its services. The policy notes that Amazon Prime requires its partners and service providers to protect personal information in accordance with Amazon Prime's privacy policy and applicable laws and regulations.
  • The policy outlines the rights of users with respect to their personal information, including the right to access, update, and delete their personal information, as well as the right to opt-out of receiving promotional communications from Amazon Prime. The policy notes that Amazon Prime will honor requests to opt-out of communications within a reasonable timeframe.
  • Amazon Prime's privacy policy also provides information about its compliance with applicable laws and regulations, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA). The policy explains that Amazon Prime has implemented measures to ensure compliance with the GDPR, such as providing users with access to their personal information and the right to request its deletion.
Overall, Amazon Prime's privacy policy is transparent and comprehensive, providing users with detailed information about the types of personal information that the service collects, how it uses and protects that information, and users' rights with respect to their personal information. 
However, users should be aware that Amazon Prime may collect information about their browsing and purchasing habits in order to personalize content and recommendations, and that this information may be shared with partners and service providers to provide the service's features.

How to contact Amazon Prime’s privacy department? 

Based on the information provided on Amazon Prime's privacy policy page, there are a few ways to contact the service's privacy department:
  • Email Amazon Prime:

    The policy notes that you can email Amazon Prime at privacy@amazon.com with any questions or concerns related to your personal information and privacy.
  • Use the Amazon Prime Help Center:

    The privacy policy page provides a link to the Amazon Prime Help Center, where you can find contact options for different issues. You can select "Privacy and Security" as the topic of your issue to contact the privacy department.
  • Send a letter to Amazon's Privacy Notice Coordinator:

    The policy provides a mailing address for Amazon's Privacy Notice Coordinator: 410 Terry Ave. North, Seattle, WA 98109-5210. You can send a letter addressed to the Privacy Notice Coordinator to contact Amazon's privacy department by postal mail.
When contacting Amazon Prime's privacy department, it is recommended to provide as much information as possible about your inquiry or concern to ensure a prompt and accurate response.

How to delete your data from Amazon Prime?

According to their privacy policy, you can email Amazon Prime at privacy@amazon.com to make delete requests. PrivacyHawk can also help identify companies that have your personal data and makes it easy to mass delete yourself to reduce your digital footprint and reduce your risk of being targeted by scams, fraud, and identity theft. You can try it for free on the App Store today.
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